Clutch, a California social impact consulting firm, today launched UPSHYFT™, a new change management methodology and digital tool built to help organizations shift from surviving change to steering it. Grounded in cognitive science and developed over the past year, Upshyft addresses a growing problem: organizations are rolling out new technology faster than their people can adopt it.

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Many change management methods are one-size-fits-all frameworks that measure levels of new tool adoption across an organization and stop there. Upshyft goes deeper, with flexible approaches that provide support to each individual practitioner. It measures readiness, resistance, and habit formation, and gives teams quantifiable data on what helps people adopt change, so leaders can act on evidence instead of guesswork. Upshyft doesn’t rely solely on the technology being deployed. It focuses on the root causes of why people do or don’t use it.

“Designing and deploying new digital tools is only half the job,” said James Regan, CEO of Clutch. “Upshyft is purpose-built to make sure teams feel supported in using them effectively and consistently over time. Many organizations put their innovation effort into developing new technology tools, and Clutch has found a way to put that same level of innovation effort into the human change support.”

“Every technology rollout we’ve led has taught us the same thing: people adopt new habits when they feel seen and supported across the entire lifecycle of a change; it’s not enough to hand your team a new tool and a short training video and hope for the best,” said Hayley Figeroid, Clutch’s Head of Client Delivery. “Upshyft gives leaders a clear view of where each person is, so they can proactively support the adoption in the way they need, before a rollout stalls.”

The launch builds on Clutch’s work helping public sector organizations adopt AI. In October, Clutch launched AI capabilities built on Google Cloud’s Gemini for government services. Upshyft is the human-centered change management method that will help drive more rapid adoption of AI tools like these, in a way that is ethical, effective, and sustainable.

Upshyft is available as a product and service to organizations through Clutch. Leaders interested in seeing it in action can book a demo on the Clutch website at clutchgov.com/contact-us.

Clutch is celebrating the launch with partners, clients, and community members at its Rancho Cordova headquarters on November 12.

About Clutch

Clutch® is a California social impact consulting firm whose leadership team includes former California government executives. Clutch helps public sector agencies, higher education institutions, nonprofits, and mission-driven commercial enterprise turn strategy into action through AI readiness, human-centered AI deployment, organizational change management, and workforce development. Learn more at clutchgov.com.

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