The law firm of Kirby McInerney LLP announces that a class action lawsuit has been filed on behalf of investors who acquired Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ: WIX) common stock between February 19, 2025 and May 12, 2026, inclusive (“the Class Period”).

If you suffered a loss on your Wix investments, you have until September 22, 2026 to request lead plaintiff appointment. Courts do not consider lead plaintiff applications submitted after this deadline. If you choose to take no action, you may remain an absent class member. For more information about the lawsuit:

[CONTACT THE FIRM IF YOU SUFFERED A LOSS]

What Is This Lawsuit About? The lawsuit alleges that Wix made materially false and misleading statements and/or failed to disclose that: (i) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (ii) Wix had understated the costs associated with developing and promoting its AI product offerings; (iii) accordingly, Defendants overstated the commercial and financial benefits of Wix’s AI product offerings; and (iv) as a result, Defendants’ public statements were materially false and misleading at all relevant times.

On May 21, 2025, Wix issued a press release reporting its first quarter 2025 results, in which the Company maintained its 2025 revenue guidance in the range of $1.97 billion to $2 billion, falling short of analyst expectations. Wix also provided disappointing revenue guidance for second quarter 2025 in the range of $485 million to $489 million, below consensus estimates of $490.13 million. On this news, Wix’s stock price fell $29.40 per share, or 16.18%, to close at $152.34 per share on May 21, 2025.

On November 19, 2025, Wix reported its third quarter 2025 results, revealing that its rising post-acquisition costs to support Base44 were having a material negative impact on the Company’s financial results and mitigating the positive impacts of AI-related tailwinds. On this news, the Company’s stock price fell $25.22 per share, or 19.87%, to close at $101.70 per share on November 19, 2025.

On March 27, 2026, JPMorgan issued a report on Wix, downgrading it to an “Underweight” from “Neutral” rating and cutting its price target (“PT”) to $91.00 from $114.00. On this news, Wix’s stock price fell $2.37 per share, or 2.65%, to close at $87.14 per share on March 27, 2026.

On April 2, 2026, UBS issued a report on Wix, downgrading it to a “Neutral” from “Buy” rating and cutting its PT to $96.00 from $145.00. On this news, Wix’s stock price fell $8.55 per share, or 9.45%, to close at $81.95 per share on April 2, 2026.

On April 7, 2026, Citizens issued an investor note on Wix, downgrading it to a “Market Perform” from “Market Outperform” rating based on increased costs associated with Base44 and competition concerns. On this news, Wix’s stock price fell $3.26 per share, or 3.87%, to close at $80.99 per share on April 7, 2026.

On May 13, 2026, Wix announced its first quarter 2026 results, reporting first quarter non-GAAP earnings per share of $0.68, missing consensus estimates by $0.54, and revenue of $541.17 million, missing consensus estimates by $2.87 million. The Company also reported a sharp decline in operating margins. On a related earnings call held the same day, Co-Founder and President Nir Zohar acknowledged that Wix’s professional developer customers were using competing AI tools, the Company’s new Wix Harmony platform had “holes” and “missing capabilities,” there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind “the workflow and the needs of” professional developers. On this news, Wix’s stock price fell $20.56 per share, or 27.1%, to close at $55.32 per share on May 13, 2026.

[LEARN MORE ABOUT THE LAWSUIT]

The Lead Plaintiff Appointment Process. The federal securities laws permit any investor who acquired eligible securities during the class period to seek appointment as lead plaintiff in a class action lawsuit. Learn more about the lead plaintiff process and eligibility requirements here. Courts typically appoint the investor(s) with the largest financial loss in the case and the ability to represent the class rather than investors with simply the largest investment portfolio. Courts regularly appoint individual investors, whether acting alone or as a group, as lead plaintiffs. The rights of any investor who bought shares during the class period are generally already protected. However, lead plaintiffs have the power to influence case strategy and have a say in settlement decisions, as well as decisions concerning allocation of settlement funds among class members.

[LEARN MORE ABOUT THE LEAD PLAINTIFF PROCESS]

What Should I Do? If you purchased or otherwise acquired Wix securities, have information, or would like to learn more about this investigation, please contact Lauren Molinaro of Kirby McInerney LLP by email at investigations@kmllp.com, or fill out the contact form below, to discuss your rights or interests with respect to these matters at no cost.

Kirby McInerney LLP is a New York-based plaintiffs’ law firm concentrating in securities, antitrust, whistleblower, and consumer litigation. The firm’s efforts on behalf of shareholders in securities litigation have resulted in recoveries totaling billions of dollars. Additional information about the firm can be found at Kirby McInerney LLP’s website.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

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