Alaska Airlines Launches ‘Seattle Proud’ Campaign for New European Routes
Alaska Airlines has launched a "Seattle Proud" campaign featuring Sam Darnold to celebrate new flight routes to Paris and Athens from Seattle.
Seattle Tacoma, WA, August 20, 2026 —
Alaska Airlines has introduced a new marketing initiative called “Seattle Proud,” spotlighting the launch of new flight routes connecting Seattle to Paris and Athens. The campaign features Sam Darnold, a notable figure, in its promotional efforts.
The “Seattle Proud” campaign aims to celebrate the expansion of the airline’s service from Seattle-Tacoma International Airport (SEA) to two key European destinations. The new routes to Paris Charles de Gaulle Airport (CDG) and Athens International Airport (ATH) signify an increase in international travel options for passengers departing from the Pacific Northwest.
Details regarding the specific start dates for these new routes, the frequency of flights, or the particular aircraft to be used were not provided. Additionally, information about the scope of Sam Darnold’s involvement in the campaign, such as the duration or specific activations, was not disclosed.
The “Seattle Proud” theme suggests a focus on local pride and the airline’s commitment to its Seattle hub. This campaign launch coincides with the introduction of these new international services, underscoring the airline’s strategy to enhance its network and attract travelers to these popular European cities.
Further information regarding the campaign’s duration, specific advertising channels, and any associated promotions or events was not made available at the time of this report. Alaska Airlines has not released additional details concerning the passenger benefits or booking information for the new Paris and Athens routes beyond the campaign announcement.
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